We designed an experience that keeps your kids' active minds engaged.
Parents already face enough tough choices; curating the perfect digital programme shouldn’t be one of them. We called in a team of experts in psychology and pedagogy to create a balanced library of shows and activities, that helps to lighten your load.

What makes digital content good?
Good digital content should contribute to one of these five key areas of development:
Creative
Play, music, and the arts unleash creativity and imagination.
Emotional
Emotions, everyday life, relationships, and humour help grow their personality.
Cognitive
Letters, numbers, and logic all support cognitive development.
Cultural
Open their eyes to other cultures and learn about places, science, and nature.
Physical
Dexterity training, interactive play, and sports stories enhance physical development.
Are some areas more important than others?
No! These five areas are all intertwined — and equally important. Engaging all these areas will create healthy, confident, and happy children.
Our advisors
Alexandra, Astrid & Carsten advise our content curators on setting guidelines for good content.

Alexandra Gunnlaugsdóttir
Preschool teacher & expert in Pedagogical Psychology
Dr. Astrid Carolus
Professor of Media Psychology at the University of Wuerzburg